Crunchyroll x Black Clover

Crunchyroll plans to create a new exclusive merchandise drop for teens and adults interested in sports, casual wear, and anime. To start, I researched anime shows that primarily attract a teenage and adult audience, and I discovered that Black Clover is an ideal fit because it features clans similar to clubs or teams in soccer. Inspired by these soccer clubs, I decided that designing jerseys for each clan would be the best way to create the casual and sporty merchandise Crunchyroll desired. Each jersey showcases unique designs and color patterns that align with the clans’ aesthetics and outfit choices in the show. After finalizing all the designs, I created web banners and social media posts to promote the new merchandise.